An event organized by style360 BRIDAL COUTURE WEEK which started on Friday and attracted thousands of people around the country to spend their time in the refreshing environment of wedding at EXPO CENTER Karachi. Pantene sponsored it association with J&S.
Along with the fashion show, it was the exhibition as well which attracted the fashion lovers to experience the magnificent exhibition. Throughout the days people continued to visit the exhibition to see the latest fashion design and bridal related products.
Approximately 40 stalls found dealing with bridal-related products and services which include jewelers, clothes, shoes, saloons; honeymoon packages and event planner filled the exhibition hall.
Different brands had taken part in the exhibition which include Hira Lari lawn, Eden robe, Nazia Malik, Aamir Baig, Glitz (fashion accessories), Pantene, Head n Shoulders, Sabs, Wella Koleston. Some of the exhibitors were the new brand which include Najia Faisal, Zainab Sajid, Rijas pearl print(the dress designer) one of the upcoming event planner Saba Farrukh also join the exhibition wth her stall. Roohi and Javeria exhibited hand made clushes, hand bags and cushions.a stall was also found by Shirazi travel and tour offering honeymoon packages and umrah packages.
One of the interesting things offered by some stall was lucky draws and discounted offers which attracted the visitors like Head and Shoulders, Sabs, Pantene.
Moreover the exhibitor tells us that their experience was good. The sales girl from Sabs saloon stated “experience is good and got many bookings”.
Mostly the stall keeper found this event a good experience for them but some of them found unsatisfied on the management and arrangement of the event, the event planner Saba Farrukh stated’ people visited was very cheap’ also said’ people visiting here can’t afford anything” while a on the question related to the packages she offer, she said” our packages depend on clients, but we start work with twenty five thousand”.
The stall keeper also thinks that the arrangement was not up to the mark, the arrangement was so congested and touching habits of women had made several damages to the expensive dresses.Mr Aslam Saeed, the exhibitor of Needles said “good event is arranged at worst venue”
The people attended the exhibition like it a lot and found buying clothes, jewelery and shoes. Visitors also like services and offers by Pantene .Head and Shoulders and Sabs. One of the lady Mrs Shamim anwar said “this exhibition was good but it was so expensive and was only for higher class and not even for middle class”.
A food court was also organized by Masala TV. Where different stalls were set up of food for the visitors and people found entertaining their selves with food. A live cooking show was also arranged by masala tv where different chief of masala tv cooked live with a host Kiran Khan one of the known name of masala TV.chief Rida Aftab.chief Munawar and Shireen Anwar.
After the exhibition, a fashion show was arranged all three days. J.J Valaya,the Indian designer came up with all his creativity all three days with the theme of the respective day with co ordination with superb designers. the event had given the wedding look with a dance performance by the troupe of body beat which created the wedding hungama and the packed hall was found astonished on the three days show. Neelo Allahwala was the first to start the shoe on the first day with her stylish dresses, Maheen Khan the well known designer of Pakistan followed by Aisha and Somaiya, next and the last Rehana Saigol closed the evening.
The talented fourty eight models was lined up including both local and international famous names like Nadia Hussain, Iraj, Rabiya Chaudhry, Tooba Siddiqui, Zeeshan Shafi, Rabiya butt, Neha, Ayaan Cybil, Iffi, Nadia Ali, Abrar Kahn and some models from Dubai include Daria, Fifi, Sandy, Daina among others. Stylist for the event was Saba by sabs. Veeneeza Ahmed organized and choreographed the show.
The venue was full to its capacity of hundred people. People outside were waited long just to have a single look of fashion world inside. Fashion designers, models, fashion critics, media people buyers were there with the audience. All he designer participated in event were bring up with their bridal collection, heavy embroidered dresses were mostly seen and models carried them so well.
This was the second bridal couture week to be organized by style360-the first was held in November 2010 in Lahore which was also appreciated a lot.